Cutting that edge, again - Insight Dopamine - Lifelounge





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Rens - I used to work for a guy who spent a lot of time in NY. He’d always say “Yo B, this shit is bananas”. Hopefully some of that ends up here.

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Cutting that edge, again

Jul 04, 2008 at 04:50

I have said many times that the influence of skate, or more broadly, the action sports culture, is not understood by most. People don't generally (Lifelounge readers excluded of course) realise that sneakers and jeans were never worn togther as a style in the mainstream until skating came along. That cargo pants came from skating and that a lot of the coolest, most cutting edge designs and styles come from the industry.

We recently saw Lakai blow us away (literally) with their intro to fully flared. Now I have just been sent the most recent campaign from my boys at Insight and I have been blown away again. The general fashion shots are great, but it's the underwater series for surf that are just amazing. I don't think anyone can look at these and not say they are fresh.

Well done boys, this ad campaign just paid for itself!

Go to insight51 for more.

Posted By: James Driver

Tags: Fashion, Skate, Surfing, Sexy

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'21' comment(s) have been made

Senior Member

arielamazing

Nice find Jamie Driver.

Fri, 04 Jul 2008 05:05:49 PM

Respect

Jamie

Fresh huh

Fri, 04 Jul 2008 05:25:38 PM

Respect

Luke

Yeah those underwater shots are killer

Fri, 04 Jul 2008 05:52:27 PM

Respect

The Ghost of NJ's Past

these are fucking rad! the most creative photography ive seen in a VERY long time!

Fri, 04 Jul 2008 08:02:30 PM

New Lounger

Mike Long

Hey Jamie Thats awesome, found you guys on Notcot Cheers Longy

Fri, 04 Jul 2008 09:39:16 PM

New Lounger

khid kasper

frikin amazing!

Fri, 04 Jul 2008 11:06:33 PM

Senior Member

leo le bug

Big double U, big O, Big double U.

Sat, 05 Jul 2008 12:57:22 AM

Senior Member

...brilliant.

Sat, 05 Jul 2008 02:58:29 AM

New Lounger

WhaleBones

I dig It.

Sat, 05 Jul 2008 07:48:40 AM

New Lounger

khid kasper

totally doopeee ayee

Sun, 06 Jul 2008 12:00:27 AM

Senior Member

Amz Whodafuk

amazing is an understatement for how AMAZING these are!

Sun, 06 Jul 2008 09:47:42 PM

Advanced Member

(((Jordo)))

very creative, very original, very fucking awesome

Mon, 07 Jul 2008 10:19:02 AM

New Lounger

jaoush

saw em in action in the pages of the latest Monster Chillun. Are they spliced images? I'd like to see a "making of" for this pics. Does Insight51 have any footage like they had for their other campaigns?

Mon, 07 Jul 2008 04:55:56 PM

Member

JCB

Big ups to Dustin Humphrey....an amazing photographer. Insight are killing it when it comes to creativity in the surf industry.... credit where credit is due.

Mon, 07 Jul 2008 05:09:52 PM

Respect

Jamie

I will see what info I can get...

Mon, 07 Jul 2008 06:28:47 PM

Member

L.L

got to see the whole reel - amazing work i could tell you but then i'd have to kill you......

Tue, 08 Jul 2008 11:13:26 AM

New Lounger

VIC & The Modulor

L.O.V.E. !!!

Wed, 09 Jul 2008 07:07:50 PM

Member

tyrant

Sweet as!! Good to see some fresh angles for the surf industry! Very impressive ads that don't entirely revolve around the famous surfer in a tube or doing a throw away air like all the other people out there...

Fri, 11 Jul 2008 01:05:13 PM