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Cutting that edge, again Jul 04, 2008 at 04:50
I have said many times that the influence of skate, or more broadly, the action sports culture, is not understood by most. People don't generally (Lifelounge readers excluded of course) realise that sneakers and jeans were never worn togther as a style in the mainstream until skating came along. That cargo pants came from skating and that a lot of the coolest, most cutting edge designs and styles come from the industry.

We recently saw Lakai blow us away (literally) with their intro to fully flared. Now I have just been sent the most recent campaign from my boys at Insight and I have been blown away again. The general fashion shots are great, but it's the underwater series for surf that are just amazing. I don't think anyone can look at these and not say they are fresh.

Well done boys, this ad campaign just paid for itself!

Go to insight51 for more.


Posted By: James Driver
Tags: FashionSkateSurfingSexy

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'21' comment(s) have been made
True Senior Member
Nice find Jamie Driver.
True Respect
Fresh huh
True Respect
Yeah those underwater shots are killer
True Respect
these are fucking rad! the most creative photography ive seen in a VERY long time!
False New Lounger
Hey Jamie Thats awesome, found you guys on Notcot Cheers Longy
False New Lounger
frikin amazing!
False Senior Member
Big double U, big O, Big double U.
True Senior Member
Al
...brilliant.
True