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The amazing covers of LUI Magazine

Frustrated with the state of adult entertainment magazines in the early 60s, French fashion photographer Daniel Filipacchi decided to enter the publishing game with the French answer to Playboy, Lui. Lui was aimed at adding the certain je ne sais quoi and French charm that was lacking from the what could be classified as soft-porn publication market. Like it's main competitor at the time, their covers were incredibly styled with not only beautiful B-list celebs and models but fantastic photography and masthead type treatments. Anyone who has the vision to make a Grace Jones candy bar, gets my vote. Below is a collection of some of their fantastic cover art from the 1960s to 1980s.

Tags: Photography, Design, Magazines, 80s, Sexy, 70s, 60s, typography


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LUI_Magazine_Cover_53

LUI_Magazine_Cover_53

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'17' comment(s) have been made
True Respect
awesome

Thu, 05 Feb 2009 10:05:30 PM

False Advanced Member
way, way, way to hot for me too handle.

Fri, 06 Feb 2009 08:21:46 AM

True Respect
skating in the 70s looked like so much more fun than today

Fri, 06 Feb 2009 09:07:02 AM

True Advanced Member
I like the chocolate bar

Fri, 06 Feb 2009 09:48:34 AM

False Respect
Um. WOW.

Fri, 06 Feb 2009 09:49:30 AM

True Senior Member
rocking shots*

Fri, 06 Feb 2009 09:57:55 AM

False Respect
*and by rocking i mean SMOKING!

Fri, 06 Feb 2009 02:12:11 PM

False Advanced Member
but not * Smoking Rocks, right?

Sat, 07 Feb 2009 11:14:03 AM

True Senior Member
Ooh la la

Mon, 09 Feb 2009 02:51:05 PM

True New Lounger
what happened to the mag?

Thu, 12 Feb 2009 06:09:20 PM

True New Lounger
l'amore! Q: how can the french make something so funky looking out of the sex industry? A: because they're french! is the mag still going?

Sat, 14 Feb 2009 06:05:40 PM

True Member
Woot, schexy mamas!

Sun, 15 Feb 2009 07:50:08 AM

True Advanced Member
MMMmmm french boobs...

Mon, 16 Feb 2009 04:00:41 PM

True New Lounger
lui in french might mean "A' but ill give it an a++

Mon, 16 Feb 2009 05:58:48 PM

False Respect
cover 44 (racing car) is genius!

Tue, 17 Feb 2009 12:06:23 AM

True Advanced Member
I want every issue!!!!

Wed, 25 Feb 2009 10:30:19 AM

True Senior Member
what happened to the mag?

Wed, 13 May 2009 06:39:51 PM


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